In this alternative history of Fleischer Studios spanning 1933 to 1938, the studio experiences a tumultuous journey marked by the rise of Betty Boop, the retirement of Buddy, the challenges posed by the Hays Code, the emergence of Porky Pig, Daffy Duck, and ultimately, the unexpected star, "Rex Rabbit."
Buddy, initially groomed to be the "Mickey Mouse" of Fleischer Studios, takes a backseat as Betty Boop steals the spotlight. Betty becomes the studio's biggest star between 1933 and 1935, headlining iconic cartoons like "Minnie the Moocher," "The Old Man of the Mountain," "Snow-White," and "Red Hot Mamma."
The imposition of the Hays Code during this period negatively impacts Betty Boop's character, leading to adjustments in her portrayal as the studio strives to comply with the code's regulations.
Max Fleischer, recognizing his artistic limitations, renames the animation division to Inkwell, drawing inspiration from the "Out of the Inkwell" series. He assembles a team to create a new cast intended to replace Betty Boop, including characters like Oliver Owl, Ham and Ex, Litty Kitty, and Beans the Cat. Despite Beans being slated as the main star, the unexpected popularity of Porky Pig in "I Haven't Got a Hat" shifts the studio's direction. The cast from this short receives its own cartoon series called Talkatoons, succeeding the original Out of the Inkwell series.
Throughout 1935-1936, animators including Bob Clampett, Fred Quimby, and Chuck Jones recognize the comedic potential of Porky Pig. "The Blowout" is created, starring Porky Pig, leading to the gradual phasing out of the supporting cast, including Beans, and a focused emphasis on Porky Pig.
In 1938, Max Fleischer introduces Gatsby Goat as Porky Pig's sidekick, though Gatsby Goat proves unpopular. Meanwhile, in the Merrie Melodies series, a revolutionary star emerges in a short titled "Egghead's Duck Hunt," later revealed to be Daffy Duck. Daffy joins the official Inkwell Toons as a star, later featuring in Porky Pig cartoons and gaining popularity, though not surpassing that of Mickey Mouse.
Fred Quimby's departure to MGM leaves Fleischer Bros without a director, impacting the studio's operations. Despite established stars both on and off-screen, Fleischer Studios reaches a plateau. Max Fleischer, seeking the next big thing to rival Disney, discovers the answer under his nose